RACHELL ROBERTS
Social Influencer
Rachell signed up for Instagrinder on 12/06/18 with 2,352 followers. She accumulated more than 1000 followers in her first month, which is more than a 40% boost. The vast majority of her new followers are located in her home city so she can use her Instagram to expand into other business opportunities. She plans to continue using Instagrinder long into the future to build her brand and grow her audience.
1. THE PROBLEM
Rachell's primary goal was to maximize followers in the Orlando/UCF area in order to grow her audience for incoming business opportunities. She wasn't gaining as many followers as she'd like on a daily basis. She also wanted to keep her follower/following ratio presentable. Posting content wasn't getting her where she wanted to go fast enough.
2. THE SOLUTION
We put together a custom engagement strategy for Rachell, specifically targeting people in Orlando, FL and her college, UCF. This saves Rachell hundreds of hours every month. We also consulted her on hashtags in order to maximize results for every post.
3. THE RESULTS
Rachell's first month was fantastic. After plateauing for several months, she grew her audience by 40%. Over 1000 followers in one month! These were mostly people at her college and surrounding area.
The timing was great as she was launching a new sales business where she needed to obtain leads via social media.
